Rapport: Selling Sustainability
Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them.
Ninety-three percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want to buy more sustainable products.
So why is selling sustainability so difficult? This is the question this report aims to answer.