Sustainable Brand Insight
Undersökning: Sustainable Brand Index 2015 - Norge
Sustainable Brand Index is Scandinavia’s largest brand study focusing on sustainability. Based on 27 000 consumer interviews, the study maps out and analyzes the areas of sustainability and brands from the consumer perspective. The study was founded in 2011 and is now carried out annually in Sweden, Norway, Denmark and Finland. All reports are available in CSR i Praktiken Butiken.
SB Index consists of the following parts:
- Evaluation and Ranking of 709 Brands From the Sustainability Perspective 709 brands are evaluated and ranked based on the consumers ́ perception of their work within the area of sustainability / how sustainable the consumers think they are.
- Mapping of the Sustainable Consumer Segmentations of sustainable consumers and what drives them to consume sustainably.
- Development and Trends in the World Development and trends in the world that affect companies as well as the area of sustainable branding.