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PwC

Undersökning: 19th Annual Global CEO Survey

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As they look forward to the year ahead CEOs are less confident about prospects for the global economy than they were in 2015. The same is true overall when they consider their own company’s prospects for growth.

Many CEOs do still see opportunities but they are looking to play things safe. The United States and China are far and away the most important markets that CEOs identify as offering the best prospects for growth, with Germany and the United Kingdom some way behind. That said, CEOs also see potential in India’s bullish business attitude and in Brazil despite its current political and economic struggles. Potential new opportunities in Mexico and the UAE have also made CEOs pay attention in the last year.

CEOs continue to highlight over-regulation as their biggest concern. But even as issues like an increased tax burden and governments’ response to scal de cits and debt burdens loom large, geopolitical uncertainty (exacerbated by regional conflicts and increased terrorism attacks) is a top concern for nearly three- quarters of CEOs.


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